In a world filled with mass production, customers are hungry for authenticity. If you run a boutique, yoga studio, or gift shop, you're not just selling things — you're curating experiences. That’s why storytelling matters more than ever.

When you carry artisan goods like those from Andean Keepsakes, you’re not just offering a bag or a blanket. You’re offering a connection to Ecuadorian mountains, to a mother teaching her daughter to weave, or a community sustaining itself through its heritage.

So how do you share that story? Use product tags with artisan bios. Display a photo or quote at checkout. Create a reel showing the journey from market to shelf. People don’t just buy products — they buy stories they believe in.